SEO

Besides rankings, what other benefits can dofollow links provide for a website?

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# Benefits of Dofollow Links Beyond Rankings

While rankings are a major benefit of dofollow links, there are several other advantages:

Authority and Trust

Dofollow links indicate that the source page trusts and endorses the linked page enough to pass some of its own authority. This helps build the linked page’s authority and trust in the eyes of search engines. Pages with more high-quality dofollow links from authoritative sources tend to have higher domain authority scores.

Exposure and Visibility

Dofollow links help search engine crawlers discover and index the linked page, leading to faster indexing times and higher visibility in search results. This can translate to more traffic from searchers and other websites.

Anchor Text Benefits

Keyword-optimized anchor text in dofollow links can help the linked page rank for those specific keywords. The descriptive anchor text also provides more context for search engines and users about the linked page’s content.

Internal Linking Benefits

Using dofollow links for internal linking on your own website helps search engines determine which pages are most important to your users. Pages with more internal dofollow links tend to rank better.

Increased Domain Authority

As a page gains more high-quality dofollow links, it helps increase the domain authority of the whole website that page belongs to. This can boost the rankings of other pages on the domain as well.

In summary, beyond the obvious rankings benefits, dofollow links can help build authority, pass anchor text benefits, improve indexing, determine important pages internally, and increase the authority of an entire domain. So dofollow links provide many advantages for SEO beyond just direct ranking impacts.

Hope this overview helps! Let me know if you have any other questions.

Sources

  1. https://seochatter.com/why-are-dofollow-links-important-for-seo/
  2. https://blog.hubspot.com/marketing/dofollow-link
  3. https://ahrefs.com/seo/glossary/dofollow-link
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