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Google Answers How To Get Google Discover Traffic Back After It Dries Up
According to Google’s Martin Splitt, there is no easy way to bring back traffic from Google Discover after it has dried up. He explains that Discover is an organic feature that evolves based on user demand and habits.
Google Discover surfaces articles that users might be interested in based on signals about their interests. There is no documentation on exactly what signals Google uses. But one signal is likely what users search for.
Martin Splitt says:
“Discover is an organic feature that goes with the demand and habits of users. So there’s no easy answer on how to bring Discover traffic back. Generally, content that is indexed and meets our content guidelines can be included in Discover. But …Discover traffic is hard to predict and will ebb and flow.”
This indicates that Google focuses on what users want to see, not any specific actions site owners take.
However, there are some best practices that can increase your chances of appearing in Discover:
- Cover both fresh and evergreen topics. While Discover shows relevant long-form content, it also looks for fresh articles on trending topics.
- Focus on writing about topics, not keywords. Topic-focused articles that clearly convey what they are about through headings tend to rank well.
- Use compelling images that are relevant to the topic.
- Provide timely, interesting content that offers unique insights.
- Avoid deceptive, exaggerated or sensationalist content.
On-demand revalidation, where you manually purge the cache for a specific page, can also help if your content is updated but is not appearing in Discover.
In summary, while there is no guaranteed way to get Discover traffic back, writing high-quality, topic-focused content on both fresh and evergreen subjects can increase your chances of appearing in Discover again. But traffic from Discover can be unpredictable and out of your control.
Hope this helps! Let me know if you have any other questions.
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