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How Domain Authority and Page Authority Affect Link Juice Passed
Domain Authority and Page Authority are two metrics that can impact the amount of link juice or link equity passed from one page to another. Here are the key points:
Domain Authority:
- Domain Authority is Moz’s metric that estimates how authoritative a domain is based on its overall backlink profile.
- Higher Domain Authority domains will typically pass on more link juice to the pages they link to compared to lower DA domains.
- This is because Google trusts links from authoritative domains more and considers them a positive endorsement. So these links pass on more value.
- Domain Authority ranges from 0 to 100, with higher scores indicating more authoritative domains.
- Domain Authority is calculated at the root domain level, so it does not distinguish between subdomains.
Page Authority:
- Page Authority is Moz’s metric that estimates how authoritative an individual page is based on its backlink profile.
- Higher PA pages will typically pass on more link juice compared to lower PA pages, even within the same domain.
- This is because Google trusts links from more established pages with many backlinks more than links from newer pages with few links.
- Page Authority also ranges from 0 to 100, with higher scores indicating more authoritative pages.
- Many factors contribute to a page’s Page Authority score, including the number and quality of backlinks.
So in summary, higher Domain Authority and Page Authority scores generally indicate pages that will pass on more link juice and value when they link out to other sites. This is because Google trusts links from these more authoritative pages and domains as positive endorsements.
Hope this overview helps explain how Domain Authority and Page Authority affect the amount of link juice passed! Let me know if you have any other questions.
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