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# Does Link Position Affect the Amount of Link Juice Passed?
Yes, the position of a link on a web page can influence the amount of link juice or authority that is passed to the linked page. Links that are higher up on a page, especially in the body text, tend to pass more link juice than those lower down or in sidebars or footnotes.
Here are the reasons why link position matters:
- Google’s algorithm sees links in body text as more relevant and important endorsements of the linked page. These links are seen as more “trusted” recommendations.
- Links higher up on a page are more likely to be noticed by users, which signals to Google that the link is important.
- Links lower down on a page, especially in sidebars and footers, are often seen as less relevant and less important by Google. These links tend to pass less link juice.
- The position of a link relative to other links on the page also matters. Links earlier in the page, before other outbound links, will pass more link juice than those that come later.
- Google’s crawl bots tend to pay more attention to links higher up on a page, so these links are “followed” more often and pass more link juice as a result.
So in summary, link position does influence the amount of link juice or authority that is passed from one page to another. To maximize the link juice from an outbound link:
- Place the link high up in the body text of the page, ideally in the first few paragraphs.
- Avoid placing the link in sidebars, footers or other low-priority sections.
- Position the link earlier in the page, before other outbound links, if possible.
By optimizing the position of outbound links on your web pages, you can help pass more link juice and authority to the linked pages, which can help improve their search engine rankings over time.
Hope this overview helps explain how link position can affect the amount of link juice passed! Let me know if you have any other questions.
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