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How Many Internal Links Per Page For SEO
There is no definitive answer to how many internal links a web page should have for SEO purposes. However, there are a few key considerations:
- The quality of the internal links matters more than the quantity. Each internal link should be contextually relevant and add value for both users and search engines.
- Using descriptive anchor text in internal links helps search engines understand what the linked page is about. Avoiding exact match anchor text spam.
- Limiting the total number of links on a page to around 100 or less is generally recommended. Google has indicated they can crawl hundreds of links per page, but having too many links can negatively impact user experience.
- Focus on creating a natural, sensible linking structure that matches your site’s information architecture. Avoid over-optimizing the number of internal links.
- Contextual links embedded within content are more valuable for SEO than navigational links in sidebars, footers, etc. But both types of links are important.
- Internal links help spread link equity and authority around your site, which can boost the ranking of important pages. Strategically link from high-authority pages.
- Use internal links to help Google discover and index all of your site’s pages, especially deep pages.
In summary, the key factors for effective internal linking are:
- Relevant, contextual links that add value
- Descriptive anchor text
- A reasonable number of total links per page (around 100 or less)
- A logical, sensible linking structure
- Spreading link equity around your site
- Helping Google discover all of your content
So while there is no magic number, aiming for between 20-100 relevant internal links per page, depending on the length and topic, is generally a good guideline. But the quality and strategy behind those links matters far more than the exact quantity.
Hope this helps! Let me know if you have any other questions.
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